The United Nations defines violence against women as "any act of gender-based violence that results in, or is likely to result in, physical, sexual or mental harm or suffering to women, including threats of such acts, coercion or arbitrary deprivation of liberty, whether occurring in public or in private life." (UN, 1993)
In other words, violence can mean many things. It can be physical, psychological, sexual or economic. It occurs whenever one person causes another person suffering, hurt or pain. Violence against women is grounded in gender inequality, discrimination against women and harmful ideas of masculinities. It occurs in every country and affects women regardless of ethnicity, income or religion.
WHAT IS THE UNITE CAMPAIGN?
Launched in 2008, the United Nations Secretary-General’s UNiTE to End Violence against Women campaign aims to raise public awareness and increase political will and resources for preventing and ending all forms of violence against women and girls in all parts of the world.
The global vision of the UNiTE campaign is a world free from violence against all women and girls. This vision can only be realized through meaningful actions and ongoing political commitments of national governments, backed by adequate resources. The United Nations Secretary-General’s UNiTE campaign calls on all governments, civil society, women’s organizations, men, young people, the private sector, the media and the entire UN system to join forces in addressing this global pandemic.
Through its advocacy initiatives at the global, regional and national levels, the UNiTE campaign is working to mobilize individuals and communities. In addition to supporting the longstanding efforts of women’s and civil society organizations, the campaign is actively engaging with men, young people, celebrities, artists, sports personalities, private sector and many more.
In other words, violence can mean many things. It can be physical, psychological, sexual or economic. It occurs whenever one person causes another person suffering, hurt or pain. Violence against women is grounded in gender inequality, discrimination against women and harmful ideas of masculinities. It occurs in every country and affects women regardless of ethnicity, income or religion.
WHAT IS THE UNITE CAMPAIGN?
Launched in 2008, the United Nations Secretary-General’s UNiTE to End Violence against Women campaign aims to raise public awareness and increase political will and resources for preventing and ending all forms of violence against women and girls in all parts of the world.
The global vision of the UNiTE campaign is a world free from violence against all women and girls. This vision can only be realized through meaningful actions and ongoing political commitments of national governments, backed by adequate resources. The United Nations Secretary-General’s UNiTE campaign calls on all governments, civil society, women’s organizations, men, young people, the private sector, the media and the entire UN system to join forces in addressing this global pandemic.
Through its advocacy initiatives at the global, regional and national levels, the UNiTE campaign is working to mobilize individuals and communities. In addition to supporting the longstanding efforts of women’s and civil society organizations, the campaign is actively engaging with men, young people, celebrities, artists, sports personalities, private sector and many more.
This is part of the ad campaign titled ... Bro, that's not OK
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